Leonor Greyl remains dedicated to finding the richest natural and organic ingredients while protecting the planet that gifts us those botanicals.
We always will seek sustainably-sourced, organically-farmed ingredients.
Recyclable packaging will always be a hallmark of our earth-loving mission.
In 1968, when Leonor met her future husband, Jean-Marie, she discovered not only a man's love but also a man with an extraordinary knowledge of plants and applied botany. Championing naturality long before a mainstream interest in "organic" or the arrival of "eco-chic" beauty brands, their joint project to create hair care based on plant derivatives and natural active ingredients became an exchange of experience and vision that would endure a lifetime.
Passion, integrity, experience and expertise are the foundations of LEONOR GREYL, where family spirit drive a passion for healthy, natural hair through expert formulas and targeted care for over 50 years. Add some powerful active ingredients and a dose of entrepreneurial audacity - this is the unique alchemy of LEONOR GREYL.
A FAMILY PASSION SINCE 1968
LEONOR GREYL began with a meeting of minds - and hearts: Leonor, with her passion for hair beauty and health met Jean-Marie, an engineer with an interest in botany. Together, they created natural hair care products unlike anything on the market at the time.
In 1968, when Leonor met her future husband, Jean-Marie, she discovered not only a man's love but also a man with an extraordinary knowledge of plants and applied botany. Championing naturality long before a mainstream interest in "organic" or the arrival of "eco-chic" beauty brands, their joint project to create hair care based on plant derivatives and natural active ingredients became an exchange of experience and vision that would endure a lifetime.
Still today, LEONOR GREYL remains a family affair before all. Under the leadership of Caroline Greyl, the daughter of Leonor and Jean-Marie, the brand is present in more than 450 hair salons and in over one hundred department stores and specialty shops across 50 countries worldwide. Caroline carries the torch of her parents' vision and drive, together with her husband, David Thomas Brooks, an American plant biologist. For years he worked with Jean-Marie to be able to transmit his unique know-how in product creation. Today, they continue a family passion with a contemporary mindset and deep respect for tradition and style.
DRIVEN BY NATURE & INTEGRITY
At the heart of LEONOR GREYL is naturality.
Our focus on the power of natural derivatives drives our innovative formulas since the brand's beginning. Some of these products, totally unique on the market, have garnered a near cult following for thei efficacity: Huile Germe de Blé, the first oil-based formula using Wheat Germ Oil that profoundly washes and treats the scalp by foaming on contact with water; Bain Traitant à la Propolis, the first anti-dandruff treatment for daily use that is at once gentle and effective; Masque Fleurs de Jasmin, hydration for fine hair; or, Shampooing Crème Moelle de Bambou using bamboo marrow for hydrating long hair.
These treatments, always rendering hair shinier, more supple and beautiful, have helped establish LEONOR GREYL as the most long-standing specialist in natural hair care. Due to mastery of the entire production chain - including proprietary formulas, supply control in raw materials and final distribution - LEONOR GREYL products are developed, from start to finish, with the greatest human and environmental respect.
